The Eight Pillars of Intelligent Product Design

At a Glance.

Did you ever come across a road junction that just seemed to attract crashes?

Have an app on your phone that you just can’t find your way around?

Ever dealt with a business that just couldn’t help messing up everything, over and over?



All of those are often consequences of suboptimal design decisions.

Here at SEQUENCE, our mission is to educate organisations on the matters of intelligent design.

Our goal is helping organisations create better designs to build better products. Products that solve real problems. Products that are easy to use. Products that don’t fail uncontrollably. Products that simplify our life instead of complicating it.

We often confuse good designs with good looks.

In reality, good design is much more than that. 

Our 20+ years of experience in system design helped us realise that well-designed objects and processes always respect the same eight principles

From the smallest household utilities to sophisticated infrastructural solutions, these principles form the foundation for friendly, convenient, likeable, and human-error-tolerant design solutions.

Sticking to the principles of Strategy, Equilaterality, Quality, Universality, Empathy, Naturalism, Communication, and Efficiency – or SEQUENCE – stands behind every successful design.

SEQUENCETM principles apply universally and across all industries. 

Technology products. Domestic objects. Apps and websites. Processes and flows. Road layouts. Infrastructural projects. Organization hierarchies. Every scenario that involves building a solution that solves a problem can be approached through the SEQUENCE model.

Learn to make better products by applying SEQUENCE principles in your design planning.